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A visit to the birthplace of coffee (and humanity).
Ethiopia holds a special place for many of us that work in speciality coffee. One of our industry leaders Peter Guiliano, now director of research for the Speciality Coffee Association , coined a phrase ‘Yirgacheffe moment’. That seminal moment when tasting a coffee turns your opinions and pre-conceptions about what ‘coffee’ tastes like on their head. He’s quoted to say that many baristas, roasters etc had their Yirgacheffe moment and it was then they fell in love with coffee. I had my Yirgac...
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